Social Media Strategy Template
Download My Social Media Strategy Template is a fill in the blanks starter kit if you are planning a social media effort for your organization or project. To download, click the link above and then...
View ArticleFaculty & Academia: Opportunity Close to Home
I try to make it to at least one or two digital marketing conferences each year – preferably one focused on post-secondary education and another that isn’t sector specific but these things cost time...
View ArticleFIMS, #WesternU & MySpace
I’m the alumni profile in the Fall 2013 Faculty of Information & Media Studies Newsletter – from action research in Hespeler to managing digital for #WesternU, and a guilty MySpace confession.
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University? LinkedIn Company Pages might not be for you.
As a digital person at a post-secondary institution, my social media execution involves three main presences on the professional social network: LinkedIn Company Page, LinkedIn Discussion Group and...
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Personal vs Official Social Media Accounts, except on LinkedIn
I’m really trying to wrap my head around the roles of official vs personal social media accounts. Some aspects of “personal social media use” are figments of your imagination – “opinions are my own”...
View Article#PSEWEB coming to Toronto for July 2014
This year’s #PSEWEB Conference is officially booked for July 28-29, 2014 in beautiful Toronto!
View ArticleSocial Media “May”hem in #ldnont
I’m looking forward to playing the role of Twitter in this month’s IABC London Event! Up against YouTube, Facebook & Google Plus played by worth opponents: Jessica De Lange, Andrew Schiestel &...
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Tweets just got longer: big improvements on Twitter
New Profile Design Easier to work with, Easier to Read @westernu’s new twitter profile (Credit: @mathewh) Yes, maybe Twitter’s new profile design takes a few pages from other social media sites but...
View ArticleAnother year, Another #PSEWEB
The annual national gathering of Canada’s university & college digital communications professionals came back to Toronto for its fifth year with 175+ members of our community present &...
View ArticleFive years strong, #PSEWEB is moving forward.
Together we have created an annual national conference that has gone five years strong and traveled from Ontario to Nova Scotia to British Columbia and is now heading to Quebec and beyond. After five...
View ArticleReceive Direct Messages from Anyone
Twitter has brought back the “Receive Direct Messages from Anyone” option. If you would like your audience or customers to be able to send your direct messages – even if you don’t follow them – please...
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Retweet with Comment
Twitter’s new Retweet with Comment feature allows you to add a caption to your retweets – up to 116 characters, displayed above the original tweet. Some of the visual impact of photos or links in the...
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Headed East! You should come.
Our annual gathering of digital communications junkies is headed to St. John’s, Newfoundland in July 2016! Cape Spear – November 2014
View Article#HESM15
#HESM15, the virtual higher education social media conference hosted by Higher Ed Experts, took over the interwebs yesterday. Here I am, innocently scanning my national Twitter trends looking for...
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#Testing123: Facebook Live
Facebook is making bold moves to put its live video offering front and centre. 7 Tips Straight from Facebook for Success with Facebook Live: https://www.facebook.com/facebookmedia/best-practices/live...
View ArticleIced Coffee, Hot Strategy: Summer Bakery Series 2016
To raise money to support Cystic Fibrosis research, treatment and transplant programs, I’m offering nine one-on-one summer social media strategy and training sessions. Donations only, and the coffee...
View Article#thanksfacebook: the new New NEW algorithm that haunts us all
In July 2016, I shared a new talk “#thanksfacebook: the new New NEW algorithm that haunts us all” at the annual #PSEWEB Conference. Abstract: In shocking news: Facebook’s algorithm turned on us all...
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#GomezGold: The Selena Gomez Social Media Test
Selena Gomez’s Social Media Posts Are Evidently Worth $550,000 Apiece, according to measurement company D’Marie Analytics – and as reported in AdWeek, The Independent, NY Daily News, Mashable and just...
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When (not) to launch a separate Instagram account
The social media sites that we use to connect with friends and family are also powerful content distribution, brand and audience building platforms. You may want to explore both by sharing photos and...
View ArticlePlay the ponies: People, puppies & mascots for the Social Media win at #WesternU
Each year tends to have a focus or theme that I can’t stop dreaming about. Last year, it was social video. This year, it’s much more romantic. The age of the “social media guru” has passed and I’m...
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